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Charlotte Knights reveal new logo and uniforms with city-centric look

by Joe Binder

One White Sox affiliate will have a fresh look next season.

In front of nearly 600 season ticket holders and corporate partners, the Charlotte Knights unveiled its updated logo and uniforms on Tuesday evening. Promoted with the tagline “It’s All Charlotte,” the revamp comes ahead of a milestone 2023 campaign, which not only marks the team’s 30th year in the Triple-A International League but its 10th season at Truist Field.

“As we prepare to enter our tenth year back in the city of Charlotte, we thought it was the right time to make an even stronger connection,” said Knights’ General Manager Rob Egan in a release. “It began with opening this beautiful ballpark in Uptown in 2014, continued with changing our official abbreviation to CLT in 2021, and is furthered by modernizing our brand and aligning with the palette of professional sports teams in Charlotte. Our new primary color, Knights Blue, is the right fit at the right time. It’s All Charlotte!”

As pictured above, members of the 2022 Charlotte Knights team, pitchers Mike Wright and Jason Bilous, as well as Chicago White Sox assistant outfield/baserunning coordinator, Mike Daniel, showed off the new uniforms. The most notable elements of the team’s brand refresh are a new primary logo, a new home/road cap logo, and an alternate helmet cap logo.

In total, the Knights unveiled three new jerseys – home, road, and alternates – to go along with three new on-field caps and a new identity fit. The team’s brand refresh stresses what’s being dubbed as “Knights Blue,” a color that the three other professional teams in Charlotte – Carolina Panthers, Charlotte FC, and the Charlotte Hornets – all embrace. The pre-existing colors of gold, silver, and black are also still present to varying degrees in the combinations above.

The Charlotte Knights originally debuted in 1976 in the Double-A Southern League, with their name coming as a reference to Charlotte’s “Queen City” nickname. The last time the team introduced a new look was back in 2014, so it was necessary for some sort of change sooner than later.

Looking ahead, fans will get their first glimpse at the new-look Knights on Friday, March 31. The team will hold their 2023 season opener at Truist Field, with first pitch against the Memphis Redbirds set for 7:04 p.m.

For those interested, merch is also available online now at knights.milbstore.com. The team says their store will be open to the public and stocked with all of the latest items beginning at 10 a.m. on Wednesday, November 2.

For more updates, follow us on social media @SoxOn35th!

Featured Photo: MiLB/Twitter

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just Jimmy

I must say, i’m very underwhelmed….i was going to go far as say “horrendous” but perhaps it just needs to grow on me. Just seems that they are Knights so gold and black seems to be a better fit. Also kinda bummed as i’ll be making the pilgrimage to NC this year to see a game, well maybe i’ll be saving money on merch….don’t even get me started on the whole “CLT” shortening for Charlotte…am I the only one that thinks that looks dirty?

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