Sox On 35th is a Chicago-based media and news company founded by Joe Binder in 2016. In the years following, Binder and editor-in-chief Jordan Lazowski have built Sox On 35th into one of the most prominent White Sox-related entities, focusing on the creation and distribution of original written content, graphic designs, photos, videos, podcasts, and more.

Sox On 35th has amassed over 75,000 combined followers on social media. Along the way, the group has partnered with companies such as NBC Sports Chicago, USA Today, BreakingT, STN Video, and Guaranteed Rate.

During the 2022 season, the page was ranked 19th on FeedSpot’s “100 Best Baseball Blogs and Websites” list.